The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community and Everyday Life

Richard Florida



The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today – and where we might be headed. In a book that weaves storytelling with a massive body of research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in society: the growing role of creativity in the economy.  

Just as William Whyte’s 1956 classic The Organization Man showed how the organisational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant.  Millions of people are beginning to work and live much as creative types like artists and scientists always have – with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing.  Leading the shift are the people in many diverse fields who create for a living – the Creative Class.

The Rise of the Creative Class chronicles the ongoing sea of change in people’s choices and attitudes, and shows not only what’s happening but also how it stems from a fundamental economic change.  The Creative Class comprises a significant percentage of the workforce.  The choices these people make already have a huge economic impact, and in the future they will determine how the workplace is organised, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

About the Author

Richard Florida is the H. John Heinz III Professor of Regional Economic Development at Carnegie-Mellon University, where he is also founder of the Software Industry Center. He has been a visiting professor at MIT and Harvard University’s John F. Kennedy School of Government and is affiliated with the Brookings Institution in Washington DC.   He is a founding principal of Catalytix, a strategy consulting firm that works with cities, regions and corporations around the world.  Florida earned his Bachelor’s degree from Rutgers College and his Ph.D. from Columbia University.  A columnist for Information Week, he lives in Pittsburgh, Pennsylvania. 

Previous publications include Industrializing Knowledge (MIT Press); Beyond Mass Production (OUP); The Breakthrough Illusion (Basic Books).


ISBN 10: 1-877270-57-1

Pages: 404 pages

Dimensions: 235 x 155mm

Format: Paperback

Weight: 690gm

Category: Sociology / Economics

Published:  2003


• It has been designated a National Best Seller in the USA.

• Of interest to those in the fields of public policy, sociology, economics, business and all those in the Creative Class

• Academically researched yet accessible to the general reader

• Received worldwide praise and has been translated into French, Spanish, Italian, Chinese, Japanese and Korean.